![]() ![]() They show how many big companies are creating their own hybrid start-ups to unlock the value of their assets and defend their markets while becoming digital leaders. It combines the best of people, processes, and resources from both inside and outside the company. The authors describe a new model-the hybrid start-up-which differs from typical internal corĀporate ventures. But corporations lack one critical capability: the entrepreneurial muscle to take an idea from small to big, from zero to one. Compared with start-ups, established corporations have many resources and capabilities that ought to give them a head start: customers, products, operations, licenses, distribution, marketing, and capital. ![]()
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